Small Scale, Full Attention

Designing for this category means mastering scale: prints, characters, and patterns have to read clearly on a tiny surface while still feeling fresh and on-brand. My experience includes everyday basics, licensed character programs, holiday, and novelty packs — each developed with an eye toward comfort, durability, and shelf appeal.

This section features sock and underwear pattern development, waistband and trim design, packaging concepts, and multi-pack merchandising — work that shows how much thought goes into the pieces that are the least seen.

Below is a selection of my work.